To the thousands of you who read this posting every week, you KNOW how I hate regurgitating press releases, but on rare occasion I find them interesting.
They are self serving bullshit, usually.
But now this one…. seems like Caesars Interactive Entertainment, Inc., has announced a long-term agreement with Microgame S.p.A. for the Italian poker market utilizing its World Series of Poker brand.
Under terms of the agreement, Microgame and CIE will work together exclusively to market WSOP in Italy, both with online and offline poker tournaments and promotions.
Since I’m into online gambling and LOVE online poker and blackjack (and backgammon, truth be told), I found this pretty cool.
But I digress. In Italy, Microgame operates the largest poker network in the newly-regulated online market.
“This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand,” said Caesars Interactive Entertainment CEO Mitch Garber.
“Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market.”
People’s Poker, a network of over 120 online poker sites, will be co-branded utilizing the WSOP brand and People’s Poker brand, and serve as the online hub for poker playing in the Italian market.
Using Microgame’s network both online and at retail, the WSOP brand will be utilized to attract new players to poker via these avenues.
The WSOP has over 40 years of history and heritage and an alliance with Microgame online marks an exciting new chapter for both of us.”
Microgame and the WSOP will create land-based tournaments for the Italian players using the WSOP name and Microgame receives exclusive rights to do so throughout the length of the agreement.