New Sportingbet head eyes the US

Gambling and online casino observers know that there has recently been a firm crackdown on online gambling in the United States. The efforts are actually quite strong in that it has resulted in the arrest of some of the top officials of these online gambling and online casino companies. This has actually led to most of these companies rethinking their strategies and leaving out the United States in its area of service.But not SportingBet.

The company, despite its troubles with the US government regarding its business, is still bent on putting the United States as part of its market.

This is what SportingBet’s new Chief Executive Officer Andrew McIver announced recently. He said that he is quite intent on leading the company back into the very lucrative US market even with the memory of the recent arrest of the previous chief executive officer of Sportingbet by US authorities.

Based on the statement that he made, McIver (who is also a respected gaming expert) said that the company will be increasing its marketing activities directed toward its US customer base as part of an effort to further expand its online gambling operation. He also explained that he personally considers the US market as the only area that is worthy of its increased investment capital at present. McIver made this statement even if the current climate of the online gambling industry is quite hostile and very unstable because of the recent spate of high profile arrests that have been made by US authorities against the leaders of gambling companies.

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